Quintas leads investors with €15.9m backing of Petal Group

Mark Good, Leo Crawford, Kevin McSweeney Quintas Capital and Liam Holland. Pic. Bryan Meade 21/10/2025

Quintas Capital has completed its first managed equity investment of €15.9m in the floral company Petal Group.

The Quintas-led investment comprises a select group of 10 investors and includes Abbey International Finance, led by Mark Good, ex-CEO of the BWG Group, Leo Crawford, ex CEO of Version1, Tom O’Connor and John Riordan, the former Chairman of Shopify International.

Petal is a floral gifting and e-commerce business headquartered across Ireland and the UAE. It operates a portfolio of leading online flower brands — Flowers.ie, FlowersDirect.ie, BloomMagic.ie, and Flowers.ae — which together deliver thousands of the highest quality floral gifts every week across Ireland and the UAE. It was founded by Garreth Knowd, an experienced entrepreneur and technologist.

Kevin MacSweeny, Head of Managed Equity and Shareholder at Quintas Capital, said: "Petal Group has built a unique, high-growth, scalable and technology-led business with significant international reach. We are looking forward to supporting its next phase of the group’s expansion, focusing on acquisitions and entry into new strategic markets.” 

The investment is the first transaction completed under its Managed Equity division, which is a deal-by-deal private equity model that allows Quintas Capital to partner with investors, entrepreneurs, and management teams on scalable, high-growth opportunities.

Garreth Knowd, Founder of the Petal Group of companies, said: "Kevin was very focused on getting the right mix of value-add investors involved in Petal, some of whom will work closely with us on the Board.” 

The transaction was successfully completed by the Quintas Capital team led by Kevin MacSweeny supported by Liam Holland and Fawad Khan in the UAE.

Quintas Capital were advised by Grant Thorton Ireland and UAE led by Gareth Cosgrove covering financial, tax & technology due diligence and by A&L Goodbody on transaction legals and legal due diligence led by Laura Kennedy.

The Petal Group of companies was advised by PKF Brenson Lawlor led by Jason Bradshaw & Gordon Wilson for corporate finance & legal advice by Simmons & Simmons led by David Brangam.