Primark eyes US expansion as Trump changes hit online rivals  

The US administration in May ended "de minimis" duty-free treatment of goods under $800 ordered online from China, hurting online fast-fashion platforms like Shein and Temu. Photo credit should read: Yui Mok/PA Wire

Primark, which trades as Penneys in Ireland, is accelerating its US store openings and ramping up marketing, betting that president Donald Trump's move to scrap a duty exemption on e-commerce parcels will drive budget-conscious shoppers away from online rivals and back to stores.

The US administration in May ended "de minimis" duty-free treatment of goods under $800 ordered online from China, hurting online fast-fashion platforms like Shein and Temu that ship directly from Chinese factories to shoppers' doorsteps.