'Brigade of people' waiting for influencers to slip up on 'overreaching' ad guidelines

Under the Consumer Protection Act, Irish influencers must clearly indicate if their posts are of a commercial nature

Kieran Walsh: 'I think people just need to ease up on [influencers] a bit; nobody is setting out to do anything nefarious.'

Advertising guidelines for social media influencers are “way overreaching”, and should not be enforced like ads on television or radio, the founder and CEO of National Beauty Distribution, Kieran Walsh, has said.