GAA subscription service earns just under €1m in profit in 2024

Earlier this year the GAA bought RTÉ out of its share in the streaming service and rebranded it as GAA+. Photo: INPHO/Ben Brady

The GAA’s subscription service GAA Go reported a profit of nearly €1m during its 2024 financial year ahead of the athletic association taking full control of the platform, the company’s latest financial documents show.

GAA Go began as a joint venture with RTÉ with the two organisations each owning 50%. However, earlier this year, it was announced that RTÉ had sold their share of the streaming platform to the GAA who subsequently rebranded the service as GAA+.

The joint venture was originally launched in 2014.

According to the latest company documents, in its last financial year jointly owned by the GAA and RTÉ, GAA Go paid out a dividend of €1m to its owners.

Overall, GAA Go generated €5.7m in revenue last year with just over €5.3m of that from subscription revenue — an increase from just under €5m in 2023.

Revenue generated from sponsorships stood at €285,417 for the year while “other income” amounted to €148,312. Its operating costs reached just over €4m in that period with personal costs reaching €550,089.

It reported profit for the financial year of €978,986. It opened the year with a cash balance of €1.34m and after the dividend was paid, GAA Go was left with a closing cash balance for the year of €1.32m.

The service offers annual passes for €120.