Watchdog issues Eircom urgent notice to halt promotion

ComReg was concerned that the similar branding could give Eircom's retail business Eir an unfair advantage over independent competing retailers.

Eircom has been ordered to immediately halt a fibre broadband promotion offering new customers a €50 giftcard over concerns it would favour its retail arm Eir.

The telecoms firm has been issued with an 'Urgent Interim Measures' notice ordering it to cease its promotion with 'immediate effect'.