Labubu-maker's revenue could hit over €4bn this year

Demand for the toys surged, particularly in higher-margin overseas markets.

Pop Mart chief executive Wang Ning said on Wednesday his toy company was on track to meet its targeted revenue goal of 20 billion yuan (€2.4bn) in 2025, and that "30 billion (€3.6bn) this year should also be quite easy."

Wang, who founded the company in 2010, was speaking with analysts after Pop Mart announced record half-year results on Tuesday, with the makers of the ugly-cute Labubu doll reporting net profit soared nearly 400% as demand for the toys surged, particularly in higher-margin overseas markets.