French antitrust watchdog fines Shein €40m over misleading discount claims

Shein accepted the fine and says issues are resolved

France's antitrust agency said on Thursday it had fined fast-fashion retailer Shein €40m for alleged deceptive business practices including misleading discounts and vague claims about environmental impact. Picture: Reuters/Dado Ruvic

France's antitrust agency said on Thursday it had fined fast-fashion retailer Shein €40m for alleged deceptive business practices including misleading discounts and vague claims about environmental impact, following a nearly year-long probe.

The agency said Infinite Style E-Commerce, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine.