Homeless dad creates babywear start-up to help daughter with severe skin condition

While living in emergency accommodation, Sean Fox launched Goosey Goo, a babywear brand inspired by his daughter’s health needs

Sean Fox who has set up a baby clothing business Goosey Goo while living in emergency accomodation with his partner Clodagh and their 2 year old daughter Eabha. Photograph Moya Nolan

It's not your average route to market: from living out of a car to starting your own business while in emergency accommodation. But that’s the journey undertaken by one young homeless entrepreneur, inspired by his one-year-old daughter’s health issues.

Sean Fox has come through addiction, health scares, and homelessness in the past few years, so launching a start-up on a second-hand laptop is just another chapter. He has plans to move his online business into markets in Dublin and Cork.