Social commitments can enhance reputation and help retain talent

Social impact: Executives cite reputational gains (84%), community relations (65%), winning customers (46%) and attracting the best employees (43%) among gains for business 

Tomás Sercovich, CEO of Business in the Community Ireland, a partner with Teneo in this research project; Orlaith Shinnick, director, strategy and communications at Teneo, Alan Tyrrell, senior managing director, strategy and communications at Teneo.

Engaging with social inclusion not only enhances reputation and helps community relations, it also helps businesses to win new customers and to retain and attract the best employees.

These are some of the key findings of ‘The Social Dividend, A Report on “Good” Business in Ireland’, newly published by PR and advisory firm Teneo and Business in the Community Ireland (bitc.ie), the sustainability and social inclusion organisation.