Mary Sadlier: 'Just like that, we had to find a lot of money before the ship docked'

Coole Swan CEO Mary Sadlier says the firm has dealt with Brexit, port strikes, and covid — so they will scenario-plan under the US tariffs every day until that stock is in the US

Mary Sadlier CEO Coole Swan: 'It’s teamwork that makes the dream work — and tariffs don’t change that.'

There’s understandable concern in the industry at present, but not all brands are bracing for a downturn. At Coole Swan, we see it differently as we have been here before.

We woke up one morning in October 2019 to hear the news that the US administration was introducing a 25% tariff on Irish cream liqueur with immediate effect.