Nike the latest firm caught in the swoosh of Trump's policy unpredictability

Companies are finding it harder to reach decisions and plan for the future amid a changing picture

Nike share fell below $100bn market value on Friday for the first time since the pandemic. 

As earnings season comes to a close, corporate America’s financial outlook is only getting worse as US president Donald Trump’s policies ramp up unpredictability.

FedEx and Nike, two giant companies with broad views into the global economy, served as the latest warning signs that tariff confusion, currency swings, inflation and other macroeconomic forces are making it harder to come to business decisions, plan for the future and communicate financial expectations with investors.