Boohoo rebrands as Debenhams – what it means for shoppers and investors

Boohoo bought the department store's name and website operations from administrators in 2021. Cork City. Pic: Larry Cummins

British online fashion retailer Boohoo has announced it is to rebrand itself as Debenhams Group after it acquired the department store chain’s name and website operations from administrators in 2021.

In April 2020, Debenhams Retail Ireland announced it was going into voluntary liquidation with the closure of its stores in Ireland. The move came after its British parent said it would no longer continue funding what already was an ailing business.