Supermarkets see busiest sales month since pre-lockdown surge

Shoppers in Ireland made on average 23 trips to stores during December

The total grocery spend in the four weeks leading up to December 29 totalled just under €1.385bn. 

December marked the busiest trading month for supermarkets since the beginning of the pandemic when pre-lockdown spending led to a surge in sales, new data from market research firm Kantar shows.

The total grocery spend in the four weeks leading up to December 29 totalled just under €1.385bn which is a slight increase from the €1.327bn recorded during the same period in 2023. During this 12-month period, grocery price inflation ran at 3.6%.