Domino's eyes expansion after new franchise deal

The new franchise agreement will run from January 3
Domino's eyes expansion after new franchise deal

Domino's UK and Ireland operations are targeting £2bn (€2.41bn) of sales by 2028 from more than 1,600 stores, around 200 more than currently.

The UK and Ireland arm of pizza-maker Domino's has reached a new five-year agreement with its franchise partners, the company said on Monday, as the fast-food chain looks to expand its store network and increase investment in its digital platform.

The company’s new Profitability and Growth Framework, which it said had the "unanimous support" of its franchise partners, allows for shared investment in marketing and technology, and provides incentives for new store openings.

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