Levi pares back its sales outlook

The San Francisco-based company is looking to spark buzz by partnering with Beyoncé

The denim maker wants shoppers to go to Levi’s own stores, website and app for sales as the department stores that have traditionally been crucial for big apparel brands lose favour. Photo: Angus Mordant/Bloomberg

Denim maker Levi Strauss & Co. narrowed its full-year revenue outlook to the bottom end of its previous range.

Net revenue is expected to grow about 1% in the company’s current fiscal year, compared with a previous range of 1% to 3%. Sales in the fiscal third quarter, which ended August 25, were slightly short of the average analyst estimate, while Levi’s Americas division posted a revenue decline in the period.