Insurance group Generali rebrands Irish operations after Liberty purchase

New brand RedClick has existing customer base of about 250,000 in Ireland for car and home insurance

Generali announced the purchase of Liberty Mutual Insurance's Irish operations — as well as operations in Spain and Portugal — as part of a €2.3bn deal in June last year. 

Italian insurance company Generali has launched its new brand in Ireland called RedClick following the company’s acquisition of Liberty Insurance’s operations earlier this year.

The company said RedClick would provide property and casualty insurance products. It already has an existing customer base — inherited from Liberty — of about 250,000 customers across Ireland who already have car or home insurance.