Volkswagen to begin direct online sales to Irish customers

Pierre Boutin, Group Managing Director and CEO of Volkswagen Group Ireland, said: 'This direction is vital for taking our business to new heights.'

Volkswagen said it will begin selling cars directly online to customers in Ireland from 2026 in a significant change to the traditional dealership model it currently operates.

Volkswagen Group Ireland said the change will cover its Volkswagen, Škoda, SEAT, CUPRA, VW commercial vehicles and Audi vehicles. Under the Future Sales model, Volkswagen said the entire process of purchasing a new car will be digitalised, with customers able to choose between physical purchases in a car showroom, digital purchases online and a blend of the two.