Kerry spend €185,000 on tourism rebrand over fears of falling behind

One concern was the absence of a 'youth-focused vibrant community culture' and the need to move the county beyond its reputation for 'beaches, mountains, and unspoilt environment'

The new brand was officially launched in January through the discoverykerry.com website. Picture: Domnick Walsh

Kerry County Council spent almost €185,000 on a rebranding project because of concerns the county was falling behind other regions and a “fragmented and inconsistent approach” to marketing and communications.

The Marketing Kerry project included a €126,000 spend on design, development, hosting, and support services for their new website, as well as €34,000 in staffing costs.