Aviva backs health insurance start-up that plans to enter the market this year

The watchdog said it was contacted by a new insurer “some time ago to discuss their intention to join the market.” 

Meanwhile, insurance broker with Totalhealthcover, part of the Lockton group, Dermot Goode said Aviva’s decision to back the health insurance start-up “is welcome news for all consumers who are struggling with soaring health insurance costs”. Photo Mark Stedman/Photocall Ireland

Aviva said it plans to launch a new private healthcare insurance start-up with former former VHI boss Oliver Tattan, and other senior executives, following an investment which is subject to regulatory approval.

Aviva is seeking a 50% share in a new private health insurance business and the insurer said it will commence selling health insurance through it in the second half of 2024 if the deal is approved by the Health Insurance Authority (HIA).