IDA plans €900k public relations campaign on America's west coast

The target audience for the communication work will be leading decision makers at big tech and life sciences firms on the west coast

Michael Lohan, chief executive at the IDA. IDA Ireland already employs Padilla PR to provide PR services on the east coast of the US.

The IDA is set to spend around €900,000 to increase its presence on the US west coast as part of a bid to help secure projects from the next tech investment wave.   

New documents published show that the Government agency has put an indicative cost of €900,000 on a two-year contract for public relations services on the US west coast.