Garden accessories firm wins legal fight with luxury fashion house Louis Vuitton

Louis Vuitton’s objection to the trademark registration application “failed on all grounds” and that the “average consumer… would not mistake the marks for one another; there will be no direct confusion”.

Garden accessories firm L V Bespoke has won its legal battle with international fashion house Louis Vuitton (Yui Mok/ PA)

A garden accessories business in England has won its legal battle with international fashion house Louis Vuitton, which had claimed that their firm’s name of L V Bespoke could cause “consumer confusion”.

Married couple Lawrence and Victoria Osborne used their initials to found L V Bespoke in 2020 when lockdowns hit their incomes from installing kitchens in people’s homes and from holiday lets.