Apple offers iPhone 15 at rare discount in China as competition intensifies

Sales of Apple's latest iPhone 15 series of handsets have been far worse than previous models in China.

Online shopping platforms including Pinduoduo have been slashing prices of the iPhone 15 and iPhone 15 Pro by as much as 16% since the beginning of the year. Pic: Jonathan Brady/PA Wire

Apple is offering rare discounts on its iPhones in China, cutting retail prices by as much as 500 yuan (€64) amid growing competitive pressure in the world's biggest smartphone market.

The US tech giant cut prices of some iPhones by 5%, its Chinese website showed on Monday. The time-limited promotion, branded as a Lunar New Year event, will last from January 18 through January 21 in a lead-up to the holiday in mid-February.