Tipperary entrepreneur nets tennis legend Serena Williams for new venture

Declan Kelly's Consello Strive to operate in the specific areas of advisory, investing, content/ip and leadership development for both sport and non-sports organisations

Declan Kelly established the Madison Avenue-based Consello group early in 2022, which focuses on investing, merchant banking, corporate development and mergers and acquisitions,

A global business headed up by some of the biggest names in US sport is the latest venture launched by serial Irish entrepreneur Declan Kelly.

Consello Strive, a division of the Consello Group co-founded by Co Tipperary native Declan Kelly and NFL legend Tom Brady less than two years ago, will focus on the convergence of sports, entertainment and leadership development on one platform, a statement released by the company from its New York City headquarters said on Tuesday.