Pandora shares rise following successful ad campaigns during Christmas

The targeted marketing and campaigns with celebrities such as Pamela Anderson had helped the jewellery maker gain market share in the final months of last year despite a flat overall market

The company, known for its bracelets and charms, said on Sunday organic sales grew by 12% year-on-year between October and December.

Danish jewellery maker Pandora shares jumped more than 2% after the retailer benefitted from heavy spend on advertising during Christmas.

The targeted marketing and campaigns with celebrities such as Pamela Anderson had helped it gain market share in the final months of last year despite a flat overall market.