The staying power of persuasive brand logos

The stories behind some of our favourites

Such is the brand recognition of the product that ‘Tayto’ is used as an equivalent word for crisps of any kind.

Mr Tayto — the popular candidate 

The Tayto crisp company — which derived its name from founder Joe Murphy’s son’s childhood pronunciation of the word ‘potato’ — became one of Ireland’s most high-profile products through a combination of innovation and marketing.