Zara ‘regrets misunderstanding’ over ad campaign after boycott calls

Images, which featured statues wrapped in white and triggered calls for a boycott by some pro-Palestinian activists, have been removed

Zara removed the campaign after people left tens of thousands of complaints on its Instagram account saying the ad images resembled photos of corpses in white shrouds in Gaza. Picture: Zara

Fashion retailer Zara said it regretted the “misunderstanding” over an ad campaign featuring statues wrapped in white that triggered calls for a boycott by some pro-Palestinian activists, and it had removed the images.

People left tens of thousands of complaints about the campaign on Zara’s Instagram account, saying the images resembled photos of corpses in white shrouds in Gaza. #BoycottZara trended on messaging platform X.