Sweet King, founded by Cork influencer, returns to market less than a year after entering liquidation 

Established during the pandemic in 2020, Sweet King was founded by the popular Cork influencer, Nathan Adams, who was 24 at the time.

Confectionary company Sweet King which was founded by Cork influencer, Nathan Adams has announced its return to the market less than a year after going into liquidation.

Now back in business, the firm said it had been "successfully acquired by new ownership," adding that it is now "fully prepared to embark on an exciting new chapter."

Last January, the company signed a special resolution to wind up, citing that "by reason of its liabilities," it was unable to continue in business, appointing a liquidator for the purpose of winding up. 

The firm has since been taken over by Irish Soft Drinks Ltd., the company behind cordial and juice drink makers, Sanor. 

The confectionery company's website, which was taken offline earlier this year, has also returned, with its social media account on Instagram also taken out of dormancy.  

Established during the pandemic in 2020, Sweet King was founded by the popular Cork influencer, Nathan Adams, who was 24 at the time. 

The social media personality and entrepreneur also owns advertising and marketing firm, PMPR Agency and is listed as the director of companies, NDA Cosmetics and Na Promotion Holdings Ltd.

In 2021, Mr Adams took over a 11,000 sq ft site in the former Xerox building in Little Island, investing €100,000 across infrastructure and staff facilities.

Despite expansion plans, by 2023, the firm disappeared from social media, and its physical stores in Cork's city Marina Market and Winthrop Street had also come to a close. 

It is understood that while Mr Adams no longer has ownership in Sweet King, he will remain involved in a marketing and consultancy capacity. 

"Today marks an exciting milestone for Sweet King” said Paul Corrigan of Irish Soft Drinks Ltd. 

"We are thrilled to reintroduce this beloved brand to the market and begin sharing our passion for exceptional confections with candy enthusiasts everywhere. Our commitment to excellence remains unwavering, and we are confident that our products will bring joy and happiness to people's lives."

The firm also announced that it would be introducing new product offerings to the market, adding that it would be investing in "state-of-the-art" production facilities.