Jameson brand ambassadors proud to be on an elite team of professionals

Jameson Brand Ambassadors have played a critical role for the past 30 years in the growth of Irish whiskey on the world stage

Sinéad D’Arcy, Head of Jameson International Brand Ambassador Programme, where graduates learn professional skills that set them on their path to a successful career in buisness.

Through the Jameson International Brand Ambassador Programme Irish Distillers has been successfully recruiting and training graduates for over 30 years and has been recognised through the annual Gradireland survey as the #1 FMCG Graduate Employer in Ireland since 2014.

According to Sinéad D’Arcy, Head of Jameson International Brand Ambassador Programme, the secret to the success of the programme has been its ability to adapt to the evolving needs and expectations of the business and of the applicants.

“The programme has witnessed many changes over its 30-plus years, from pioneering video applications so candidates could showcase their true selves; to breaking down barriers by adapting a skills-first hiring approach which focuses on candidates’ attitude and aptitude over their degree discipline," said Sinéad D’Arcy. 

"As the programme continues to evolve, this year, Irish Distillers has changed the name of the programme from the Jameson International Graduate Programme to the Jameson International Brand Ambassador Programme to remind applicants that we are not just open to current graduates, but to anyone with a university degree in the early stages of their career.”

Sinéad D’Arcy, Head of Jameson International Brand Ambassador Programme.

 Jameson Brand Ambassadors have the opportunity to build brand awareness and brand advocacy for Jameson in over 35 international markets, including Spain, India, Korea, China, and Japan. 

Over the past 30 years, Jameson Brand Ambassadors have played a critical role in the growth of Irish whiskey on the world stage and many have remained within the wider network, with some programme alumni progressing into leadership positions within Irish Distillers domestically and Pernod Ricard globally.

The programme’s award-winning ‘Distill Your Own Success’ development programme provides Brand Ambassadors with the tools and skills they need to hit the ground running when they get to their assigned international market. 

In addition to the supportive Jameson Brand Ambassador network, Brand Ambassadors are also plugged into a global network of professionals across Irish Distillers and Pernod Ricard whom they can lean on for advice and guidance.

“This culture of mentorship and support has become part of the fabric of the Jameson International Brand Ambassador Programme. At Irish Distillers, our focus is on supporting and empowering young professionals to become their best self. This focus on personal development results in them thriving professionally,” D’Arcy added.

As the role is not a typical 9-to-5 role, Brand Ambassadors are given the freedom and flexibility to shape their own work schedule and encouraged to carve out space for their physical and mental health. Irish Distillers’ Thrive Wellbeing programme offers employees access to a 24/7 mental health team, mental health coaching, open-ended therapy, a digital gym, and more.

The Jameson International Brand Ambassador Programme is now accepting applicants for 2024 and is looking for creative, innovative, self-starters with an entrepreneurial mindset to become the next generation of Jameson Brand Ambassadors. 

The deadline for applications is 1pm on 14th February 2024; visit www.jamesongraduateprogramme.com for more information.