Scandinavian retail giants' different routes to success 

Ikea is focused on its Ballymun store while Jysk seeks to expand

Ikea Ireland's sales grew 16.5% over the last year to over €250m. Picture: Colin Keegan/ Collins

You would think Scandinavian furniture and home decor companies Ikea and Jysk would be natural competitors here in Ireland, and in many ways they are, but major differences in how they run their businesses means they are both thriving now.

Jysk is a relatively new entrant to the Irish market, opening its first store here in 2019, which has now grown to 21, and employs more than 530 people across the country.