Diageo likely to keep Smithwick's and Harp for time being

The future of brands such as Smithwick’s and Harp repeatedly come under the spotlight from investors.

Smithwick’s and Harp appear likely to be kept for the time being by global drinks giant Diageo. Their production is still set to transfer as planned out of St James’s Gate in Dublin to the new brewery in Co Kildare, when the €200m facility is built.

News website Axios reported Diageo was set to sell off its Irish-based Smithwick’s, Kilkenny, and Harp Lager, as well as Tusker beer in Kenya. Axios said Diageo was concerned about the margins generated by some of its beer brands. A Diageo spokesperson said it does not comment on speculation.