Meta's new subscription charge faces complaint over claims it amounts to a 'privacy fee' 

The complaint was made to the Austrian regulator but it will likely be passed on to the Irish Data Protection Commissoner. Photo Credit Brian Lawless/PA Wire

Advocacy group NOYB has filed a complaint against Facebook-owner Meta’s new paid no-ads subscription service saying that it amounted to paying a fee to ensure privacy.

The paid service launched in Europe earlier this month as a means of addressing EU concerns over the company processing users personal data for the purposes of behavioural advertising.