Sports Direct extends partnership with Cork GAA by three years

Expanded partnership will see continued sponsorship of the Cork Senior hurling and football teams as well as the Minors and U20s

Marc Sheehan, Chairperson Cork GAA Leonard Brassel, Managing Director of Sports Direct Ireland Seán O'Donoghue, Cork Hurling Captain, Colm O'Callaghan Cork Footballer. Photograph: Patrick Browne

Sports Direct is extending its five-year partnership with Cork GAA to eight years, with the expanded agreement including the continued sponsorship of the Cork Senior Hurling and football teams as well as the Minors and Under-20s. 

Following the announcement, Sports Direct is also launching the new, 2024 training kit on Thursday, November 2nd, with the new tagline, "Train. Transform. Triumph" aimed at encouraging players of all ages to play for or within their county.