iPhone 15 sales disappoint in China, says broker

Many analysts argue Huawei’s rising prominence could erode Apple’s dominance of the higher end of the market.

'We believe weak demand in China would eventually lead to lower-than-expected global shipments of iPhone,' said Jefferies analyst led by Edison Lee. Picture: Jeff Chiu/AP

Apple’s new iPhone 15 is selling far worse in China than its predecessor, according to separate analyses, reflecting stubbornly weak consumption as well as the rise of rivals such as Huawei Technologies.

Sales of Apple’s flagship device are down 4.5% compared with the iPhone 14 over their first 17 days after release, market tracker Counterpoint Research estimated in previously unreported figures provided to Bloomberg News.