Netflix shares may be getting through streaming storm

Recent initiatives — including in advertising and an account sharing crackdown — are expected to bear fruit

Ahead of next week's third-quarter earnings report, there are signs Netflix’s crackdown on password sharing is supporting user growth in the US, according to market researcher.

Netflix may no longer be the market darling it was in its heyday, but there is increasing optimism surrounding the stock as earnings loom into view.

The shares have taken investors on a wild ride over the past few years, and Netflix’s potential has been more disputed than other major technology and internet companies.