Beyond Meat hit by declining consumer sales and changing tastes

Beyond Meat's products are often more expensive than the meat they’re made to imitate

Questions have surged about the products’ taste, texture and health benefits.

Shares in Beyond Meat plunged after the US plant-based meat company backed away from a key financial target and cut its sales outlook, sparking fresh doubts among investors and analysts.

The company’s cash reserves are dwindling as consumer interest in plant-based meat wanes. Management is revamping the business to reflect the new reality while slashing spending to achieve sustainable footing.