Shop discounts to be 'put under spotlight' as watchdog warns against 'concerning' business practices

The CCPC said its engagement phase with businesses is "now over," adding that sales pricing is now an "engagement priority" 

According to the CCPC, a number of traders have not yet changed their practices around price reduction announcements following the introduction of the new rules last year.

A consumer watchdog has warned businesses that they will be watching this year to ensure sales discounts are genuine and shoppers are not misled following new rules implemented last year.

The Competition and Consumer Protection Commission (CCPC) said they will not allow consumers to be mistreated and made to believe they're getting a better deal than they are, with the watchdog outlining clear-cut requirements to businesses for the use of discounts.