Apple aims 'to keep output of iPhones steady this year'

Tech giant to produce about 85m units of the iPhone 15

Apple and its rivals are grappling with sharp declines in demand for electronics from smartphones to computers, as corporations and consumers held off on purchases in the face of surging prices and economic uncertainty.

Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, roughly in line with the year before, according to people familiar with the matter.

The company is aiming to hold shipments steady despite tumult in the global economy and a projected decline in the overall smartphone market. It’s likely to increase revenue overall because Apple is considering raising the price for Pro models, said the sources.