Nestle drops carbon neutral pledge for KitKat and Perrier

Nestle is shifting toward in-house programmes to reduce greenhouse gas emissions in its operations and supply chain, a spokesperson said.

Nestle has abandoned pledges to make major brands including KitKat and Perrier carbon neutral, joining a nascent corporate pushback against programs that let polluters compensate for their own greenhouse gas emissions by investing in efforts to reduce them elsewhere.

The world’s biggest food company joins airline EasyJet and Gucci-owner Kering in backing away from so-called carbon offsetting as a way to meet net zero emissions targets. Consumer groups say the practice is misleading for shoppers and doesn’t always mean emissions are falling.