Google may lose search on Samsung devices to Microsoft

Google is working on several projects to update and renew its search services to avoid losing ground, adding artificial intelligence features to its existing offerings

Samsung shipped 261 million smartphones in 2022, according to IDC data, all running Google’s Android software.

Microsoft Corp’s Bing may replace Alphabet's Google as the default search service on Samsung Electronics devices, according to a New York Times report on Sunday.

Suwon-based Samsung, the world’s leading smartphone maker, is considering making the switch, putting at risk roughly $3bn (€2.73bn) in annual revenue for Google, the report said. Bing’s threat to Google’s search dominance has grown more credible in recent months with the addition of OpenAI’s technology to provide ChatGPT-like responses to user queries.