Adidas drops its objection to logo of Black Lives Matter

About-turn triggered by concern people could misinterpret Adidas' trademark objection as criticism of Black Lives Matter's mission, source said

Adidas said it had been using the three-stripes logo on its clothing since 1952, and the trademark has since become an 'iconic' symbol that the public identifies with the company.

Adidas will drop its opposition to Black Lives Matter Global Network Foundation's trademark application for a logo with three yellow stripes, a reversal that comes about two days after first filing the legal objection.

The Black Lives Matter foundation’s trademark application, filed in November 2020, would cover use of the logo on face masks, bracelets, bags, and clothing, as well as for charitable fundraising, among other services. The company said it has been using three stripes on its website since at least 2017.