Adidas boss pledges turnaround after Yeezy split

The company cut ties with Ye in October following a series of anti-semitic comments he made on social media and in interviews
Adidas boss pledges turnaround after Yeezy split

Adidas has not said how much the Yeezy brand has made since its first deal with Ye, formerly known as Kanye West.

Adidas will slash its 2022 dividend, the sporstwear maker said, warning a split with rapper and fashion designer Ye could push it to its first annual loss in three decades this year.

Chief executive Bjorn Gulden, who took up the reins in January, pledged to rebuild the bruised brand after dealing with the fallout from ending Adidas' partnership with Ye, which yielded the lucrative Yeezy footwear line.

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