Imitators using shamrocks and harps to mislead consumers into buying non-Irish Liqueur 

Despite a number of international protections, a number of non-authentic products have been found in the marketplace

The growing number of imitators follows soaring sales in Irish Cream Liqueur both domestically and abroad which have also outstripped pre-pandemic levels

Deceptive marketing and misleading labelling is being used by imitators to trick consumers into believing they are buying authentic Irish Cream Liqueur, according to a report by Ibec trade association, Drinks Ireland.

Findings from the report show that despite a number of protections in place to safeguard Irish producers, there remains a number of non-Irish cream products in the marketplace attempting to imitate authentic Irish Cream Liqueur.