PRIME co-owners KSI and Logan Paul report $250m in retail sales

The social media stars also revealed the company raked in $45m (€42.3m) in retail sales in January alone

The hydration and energy drink company co-owned by UK Rapper and social media personality, KSI and US Youtuber, Logan Paul has made headlines worldwide following reports of fights breaking out among customers in a race to get their hands on the product.

Social media personalities and co-owners of the popular PRIME drink, KSI and Logan Paul have revealed that the company made $250m (€234.8m) in retail sales last year.

Speaking on the Australian radio show, Kyle and Jackie O, the former rivals-turned-business partners said that last year alone, the duo cleared "$250m in retail sales and $110m (€103.3m) gross internally."