Netflix finally clamps down on password sharing: What next for streaming services

As competitors pile into the market, Netflix has been scrambling to plug the hole in the boat and find new ways of generating revenue

It’s estimated that 33% of account holders share their log-in details with multiple users.

In a long-awaited move, streaming site Netflix has announced that it’s started clamping down on password sharing. Although it hasn’t begun doing this in Ireland yet, it’s in the post. Bad news for those of us who’ve been trying to save a few quid by piggybacking on someone else’s account.

It was inevitable really. For most of the past 10 years, Netflix has been at the forefront of the streaming revolution. The service grew exponentially over that timeframe, peaking at 220m subscribers. But then other streamers began to move in.