Apple shares jump despite rollercoaster week for tech

Shares momentum followed Facebook owner Meta’s surprisingly positive results, which improved the sentiment among investors

Apple’s sales fell more than analysts predicted during the holiday quarter, slammed by slack purchases of iPhones and Macs. Picture: Yui Mok/PA Wire

Apple was among the global tech giants that delivered disappointing earnings this week as the sector weathers an economic slowdown, but shares rallied by more than 3% on Friday.

Apple, Amazon, and Google parent company Alphabet shares rose this week following a difficult year and a harrowing quarter due to a slump in e-commerce sales and digital advertising.