Musk promotes new perfume Burnt Hair at  $100 per unit

Elon Musk has launched a fragrance named 'Burnt Hair'.

Elon Musk is promoting a new perfume, as the world’s richest man continues a track record of turning what ostensibly start out as jokes into sought-after products.

Mr Musk announced the scent — called “Burnt Hair” and described as “the essence of repugnant desire” — in a tweet on Tuesday, before changing his Twitter biography to “Perfume Salesman”.