GAA split season 'to cost O’Neill’s 15% of its jersey sales'

Co-owner Paul Towell said completing the All-Ireland championships in July was "not good for business” because sports shops were selling much fewer GAA jerseys, with the shorter season hitting late summer sales. Picture: Brendan Moran/Sportsfile
The boss of sports firm O’Neill's has warned that the split GAA season will lead to a drop of up to 15% in sales of its jerseys this year.
Co-owner Paul Towell said completing the All-Ireland championships in July was "not good for business” because sports shops were selling much fewer GAA jerseys, with the shorter season hitting late summer sales.