GAA split season 'to cost O’Neill’s 15% of its jersey sales'

The O’Neills brand has long been synonymous with the GAA and employs around 1,000 people across Ireland.

Co-owner Paul Towell said completing the All-Ireland championships in July was "not good for business” because sports shops were selling much fewer GAA jerseys, with the shorter season hitting late summer sales. Picture: Brendan Moran/Sportsfile

The boss of sports firm O’Neill's has warned that the split GAA season will lead to a drop of up to 15% in sales of its jerseys this year.

Co-owner Paul Towell said completing the All-Ireland championships in July was "not good for business” because sports shops were selling much fewer GAA jerseys, with the shorter season hitting late summer sales.