JD Sports completes sale of Footasylum for €45m after buying it for €103m in 2019

Britain's competition regulator last year ordered JD Sports to sell Footasylum after it found the combination could lead to a 'worse deal' for consumers

JD Sports last month said it expects annual profit to be in line with last year's record performance on strong demand for sportswear.

Retailer JD Sports Fashion will sell Footasylum to German asset management firm Aurelius Group for an enterprise value of about €45m, the companies have said. 

JD Sports, which sells brands such as Nike, Adidas, and Puma in its stores and online stores, bought Footasylum in 2019 for £86m (€102.7m) in its quest for dominance in the sportswear market.