Guinness boosts sales for Diageo as drinkers return to pubs post-Covid

Ireland net sales increased 71%, lapping a significant decline last year, driven by strong growth in Guinness, said Diageo.

Guinness grew strongly last year, prior to the soaring inflation, as net sales increased 52%. 

Guinness maker Diageo recorded a jump in annual sales as drinkers returned to bars post-pandemic and predicts further growth despite inflation.

The beverage company did not rule out putting up prices in future to offset the impact of inflation and said it will also heavily invest in marketing resources.