Amazon offers concessions to end EU antitrust investigation

The European Commission said rivals and customers had until Sept. 9 to provide feedback to Amazon's proposal before it decides whether to accept the offer and end its two investigations. Pciture: AP Photo/Mark Lennihan

Amazon has offered to refrain from using sellers' data for its own competing retail business and boost the visibility of rival products on its platform, EU regulators said on Thursday, a move aimed at staving off a possible hefty fine.

The U.S. online retail giant offered to treat sellers equally when ranking their offers for the "buy box" on its website and which generates the bulk of its sales, confirming a Reuters story.